The name Hasthag reflects the gallery’s deep connection to digital space. Like a hashtag in social media, it serves as a hub for discovery and dialogue, bringing together artists and audiences in an interactive, ever-evolving environment.

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The creation of this new gallery reinforces TGAM's commitment to advancing digital arts and supporting local talent. This backing highlights the growing recognition of generative art as an important cultural movement that connects technology and creativity.  By expanding its presence in Voxels, TGAM continues to push the boundaries of digital art presentation, making generative works more accessible and engaging. 

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The creation of Hasthag has been made possible with the support of the Departament de Cultura of the Generalitat de Catalunya.

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Hasthag is now open in Voxels, inviting artists, collectors, and enthusiasts to experience the limitless possibilities of generative art in the metaverse.

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In recent years, we’ve witnessed a notable shift in the digital ecosystem—art, culture and technology are no longer separate silos but deeply intertwined. The rise of immersive, virtual, interactive spaces has accelerated the need for institutions like TGAM to evolve beyond the physical gallery model. The demand for metaverse-based spaces is growing: audiences expect experiences that are global, persistent, networked and participatory. TGAM’s Hasthag enters the scene at this juncture.

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Metaverse galleries offer a number of unique advantages: they are accessible from anywhere, they don’t constrain artists by the physical logistics of material installations, and they open new possibilities for interaction, programmability, and remixability. By situating itself in Voxels, TGAM enters an ecosystem where ownership, identity, and experience converge through digital infrastructure, blockchain, web3, avatars, and shared virtual space.

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Moreover, this expansion reflects the need to link art more directly with the broader digital ecosystem. Generative art lives naturally at the intersection of code, algorithm, data and aesthetics. By offering a virtual venue, TGAM connects art-making with the tools of the digital age: creative coding, realtime responsiveness, networked collaboration and audience engagement beyond one-time visits.  

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The gallery thereby contributes to shaping what digital culture will look like.In essence: the move into the metaverse is not simply a novelty or a marketing move. It is a strategic response to how culture, technology and audience are evolving. It signals that TGAM is preparing for a future where the gallery is less about walls and pedestals and more about networks, code, and experience.

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The expansion undertaken by TGAM via Hasthag owes importantly to public support for immersive digital cultural projects. Specifically, this project has been made possible thanks to the subsidy programme “Subvencions per a projectes culturals que facin servir tecnologia immersiva (CLT502)” from the Generalitat de Catalunya, aimed at cultural initiatives that utilise immersive technologies.

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Thanks to this framework of support, TGAM was able to invest in the technical, curatorial, and community-oriented infrastructure required to mount a metaverse venue.  covering everything from virtual space acquisition and design, to artist commissioning, to audience onboarding in virtual worlds. This institutional backing underlines how public culture policy is adapting to new technological realities and recognising generative, coded and immersive art as a valid and important cultural domain.

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Published: 2024-12-01
Author: TGAM